CREATIVE & OPEN: WELCOME TO NEFF!

NEFF celebrates 20 years of Slide&Hide®

At Küchenmeile A30, NEFF is celebrating the 20th anniversary of the ground-breaking innovation that to this day has had a decisive impact on the core of the brand: the invention of the Slide&Hide® oven. Since its first presentation in 2002, the manufacturer has exclusively offered a fully retractable oven door that disappears completely under the oven, creating more space in the kitchen. Already in over two million kitchens!

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This was possible due to an extraordinary team spirit and the unique philosophy on the part of the brand, which is still characterized today by vision, courage and creativity. For this reason, NEFF is focusing on something much bigger than just an oven door for Küchenmeile: the openness and curiosity that made the Slide&Hide® possible in the first place. Under the motto “Open like no other”, NEFF in Löhne wants to inspire people to give their creativity free rein – undaunted by regulations and conventions relating to food, cooking and kitchen or by an oven door.

In a playful way, the brand shows how it breaks away from time-honoured conventions and expresses its own openness in a creative, diverse manner. And again and again, the link is made to Slide&Hide®, the oven that is more open than any other in both a figurative and a practical sense.

To this day, the mechanism is as simple as it is ingenious: the door handle rotates in the opposite direction to the door movement, i.e. it “slides” when the door is opened and is thus always in the same comfortable position in the hand. With this movement, the door then disappears into a drawer underneath the oven (“hide”).

All NEFF highlights in the house4kitchen at a glance

>> Special staging of the Slide&Hide® anniversary with a look forward to a very exciting 2023

>> Presentation of further product news, including OpenAssist – a special opening mechanism for refrigerators

>> Creative tastings, personal exchange and clever marketing tips

Marco Tümmler, NEFF Managing Director:

``For us, Küchenmeile A30 is the most important event for the exchange with our trade partners. We are looking forward to experiencing the real feeling of a trade fair together with them in the house4kitchen!``

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