HOUSE4KITCHEN | 2020 – A YEAR IN WHICH EVERYTHING IS DIFFERENT
The times have changed. Things that used to be obvious are not the same anymore. During the past few weeks, we have experienced the importance of respect, responsibility and minfulness – for ourselves and for others.
We, the exhibitor’s community of the house4kitchen, follow the current developments on the Covid-19 pandemia very closely – especially with regards to the forthcoming Küchenmeile A 30. With considerable common efforts, we have managed to reduce the number of new infections in Germany. We are aware that an end of the pandemia is not yet in sight. On the basis of the present situation, we have decided not to open our exhibitions in the house4kitchen in September during this year‘s Küchenmeile A30.
We see it as a contribution to society and as a duty to keep the risks for all parties involved in the value-creation chain ‒ dealers, buying groups, sub-suppliers as well as our own employees ‒ as low as possible.
Furthermore, our encounters at the house4kitchen would not take place the way we know and value them: personal meetings and the time for individual exchange would be neglected.
In order to enable us to inform our partners on our novelties and to meet them at a later date – for example in the context of trainings –, the exhibitors at the house4kitchen are redesigning their exhibitions. The brands Franke, Gaggenau, Neff, next125 and Schüller can be experienced via digital solutions that will allow all clients a comfortable and safe access to product information. As an addition to that, our sales teams will inform the specialist trade on all novelties in a detailed and personal manner during their visits.
The decision not to open the house4kitchen during the Küchenmeile A30 has not been easy. For us, it is of utmost importance to minimise the health risks for all people involved and at the same time to support our trading partners by means of alternative mea-sures mentioned above in the important autumn business.
FRANKE | NEW FRAGRANITE SINKS, TAPS AND HOODS FOR MORE PLANNING FLEXIBILITY
Franke is presenting in Löhne several new models and three new trend colors to expand its portfolio of Fragranite sinks. EOS Neo is the newest addition to the range of solid stainless steel taps. Furthermore, the Active-Plus tap is now available as a copper version. Last but not least, the trade visitors can look forward to three new hoods. The trade show is completed by many highlights from the wide Franke range: for example the high-quality PureSteel worktops, the ceramic, Fragranite and stainless steel sinks such as the multifunctional Franke Box Center, high-performance hoods as well as the stylish kitchen taps and sinks of the Swiss premium brand KWC.
FRANKE | NEW FILTER MIXER TAP FRANKE VITAL
Fresh, clear and tasty: With the slogan “Ready Steady Drink", Franke presents the first filter tap using the Franke Clear Water Capsule System. Thanks to the new patented filter technology and the extremely small filter capsule, it provides up to 500 liters of tasty and healthy drinking water directly from the filter into the glass. Franke is launching three Vital mixer tap models on the market: the "2 in 1" version with classic swivel spout or the stylish Semi Pro variant as well as the compact Vital Top model as a standalone mixer tap solely for filtered water.
NEXT125 | THE NEW HOMELINESS
Following last year's extensive restructuring measure, the next125 display area provides ample space for staging the premium brand's new releases.
In a dedicated section on the top floor of the house4kitchen, the brand demonstrates innovation and creativity: the spectrum of high-quality fronts and authentic materials characteristic of next125 — Ceramic, Fenix, satin lacquer, glass and solid wood — is illustrated on the basis of eight distinctive kitchen configurations. Homely elements, such as cooking table, sideboard and bookshelves, reflect the diversity of the "kitchen" as a living space in all its facets and demonstrate that it is more than just a practical cooking laboratory.
A library-style lounge area provides space for information and inspiration: as a counterpole to the hustle and bustle of the exhibition, it extends an invitation to visitors to discover the "The kitchen for living in" book: a new standard work that illuminates the kitchen living space in all of its facets!
NEXT125 | #WELOVENEXT125
Facebook, Instagram, YouTube, Pinterest, houzz, Architonic – these are the ingredients of next125 for contemporary, user-friendly communication.
With immediate effect, the brand is going a step further in the digital world of brand communication and, as the new exclusive kitchen partner of KitchenStories, securing an impressive presence in the digital premium environment: from now on, selected next125 kitchens are an integral part of all classic recipe videos and are also featured in the focal campaigns on the international, digital cooking platform. In a target group of food-savvy eaters, this produces creative, high-quality touch-points that give the brand a culinary connotation and charge it with positive emotions.
SCHÜLLER | OPTIMUS — NEW STANDARDS IN DRAWER/PULL-OUT SYSTEMS
Only those who question good ideas make them even better. Schüller's continuous commitment will lead to a major success this year: a new generation of drawer/pull-out generation.
It is not without reason that the new OPTIMUS drawer/pull-out system, developed in cooperation with Austrian fittings manufacturer Blum, carries the name is does: the combination of form and function – which is the result of intensive development work by all process participants – is unique on the market.
OPTIMUS is based on a platform that provides a wide range of options and looks ranging from open rail pull-outs and transparent glass boxsides to the closed metal box cap solution. Among the particular features in the OPTIMUS line-up is an elegantly narrow, cubist frame appearance as well as consistently coordinated colouring in agate grey and carbon grey – a high-quality look paired with practical and technical perfection.
SCHÜLLER | 84.5 CM FOR MORE STORAGE SPACE, ERGONOMICS AND AESTHETICS
The new C5 carcase height of 84.5 cm promises an ergonomic working pleasure and additional storage space. Adding a further option to the existing unit heights of C1 (71.5 cm) and C2 (78 cm), Schüller demonstrates that half a grid can make a huge impact – particularly in the frequently used middle pull-out.
In addition to the existing carcase heights of 71.5 and 78 cm, 84.5 cm underscores the trend towards a live in kitchen with a cubic look.
In the new carcase configuration, the height of the middle pull-out is increased by a semi-grid. The result is a 6.5 cm higher carcase — available in the option with handle — which provides real added value because, particularly in the middle, ideal use can be made of additional storage space. The tried and proven basic grid height of 13 cm guarantees optimum lines that are so typical of Schüller kitchens. C5 also satisfies the highest expectations on ergonomics.