FRANKE | THE JOY OF PRECISION
The new Swiss-made Mythos bowl brings harmony to your kitchen. It is a premium product for people who demand a high-end sink with a minimalistic touch. With a tighter bowl radius, 6mm rim and a flush waste cover, Mythos is sure to integrate seamlessly into your kitchen area and brings everything a modern cook requires: attention to detail and absolute elegance.
FRANKE | FASCINATION STAINLESS STEEL
Franke presents a real firework of new products in the area of taps. The massive stainless steel models make a striking statement in the kitchen. Seamlessly manufactured in one piece, they convince with their timeless, clear design. The technical details are also sophisticated: the Franke laminar aerator produces a crystal-clear and low-splashing water stream, eco water-saving cartridges help reduce consumption and the front window taps can be flipped over in no time. A highlight in terms of hygiene and functionality is the new Atlas Neo Sensor.
GAGGENAU | KÜCHENMEILE A30 – GAGGENAU PRESENTS VIRTUAL EXHIBITION
Gaggenau is highlighting the importance of milestone exhibition Küchenmeile A30, even in unprecedented times such as these, with a double investment. Gaggenau, the luxury brand for professional-grade home appliances, has completely redesigned its house4kitchen showroom and will be presenting it as a virtual exhibition from 21 September, along with its innovations and services, on its own newly developed platform.
By visiting www.gaggenau-virtuellemesse.de, trade partners will get safe and convenient access to this year’s Gaggenau brand experience. Gaggenau brand ambassador and top chef Tohru Nakamura will guide partners through the new showroom with a moderator demonstrating the latest innovations in a film specially produced for the virtual exhibition.
GAGGENAU | INNOVATIONS FOR THE VIRTUAL EXHIBITION
Invisible when not in use, elegant and discreet as you cook. Gaggenau will present its stand-out innovation - the new, extendable table ventilation system - at Küchenmeile A 30. It enables limitless kitchen design in sophisticated living spaces. With its transparent, glass ventilation screen, private chefs have a clear view of the cooktop, leaving them free to focus on their culinary creations. Understated ambient lighting on the glass edges enhances the sense of wellbeing in the kitchen. Aesthetically, the ventilation system seamlessly blends with a choice of integrated, frameless induction cooktops to create a harmonious cut-out. It perfects the culinary experience and is ideal for island units where the cooktop is the evolving heart of communication in the kitchen. Find a particularly elegant pairing with the frameless full surface induction cooktop, now available in opaque jet black.
NEFF | KÜCHENMEILE 2020: NEFF AT HOUSE4KITCHEN
Küchenmeile A30 in north-west Germany is the world’s biggest kitchen trade fair and a familiar setting where the year’s autumn innovations are showcased. Well, it is under normal circumstances, but of course, everything’s different in 2020. And so due to Covid restrictions, this year NEFF is presenting the latest news about its household appliances in digital form. By going to
NEFF’s new exhibition showroom can be visited at house4kitchen in Löhne. Visitors are guided through the news about the company’s latest products in video format by Marco Tümmler (CEO NEFF Germany), Harald Hormann (NEFF product expert), and Haya Molcho (master chef and the founder of NENI). From 21 September, the brand will therefore be giving a warm welcome to all trade partners and also journalists at NEFF’s very first virtual showroom!
Getting there is easy – just click on
NEFF | NEW PRODUCTS AT ITS VIRTUAL TRADE SHOW
From 2021, the NEFF Collection, a premium range of built-in appliances, will be available in a new, modern colour – graphite-grey. Ovens and compact appliances, warming drawers, fully automatic built-in coffee machines, and extractor hoods form a matching whole in dark graphite. Their design strips, panels and handles are distinguished by their uniform design and fit in with the current living trend with diverse shades of grey demonstrating elegant understatement. The dark colour also lends NEFF appliances a stylish appearance coupled with a hint of mystery! This makes them the ideal response to the desire for maximum harmony between kitchen fronts and appliances. But despite the NEFF Collection’s new appearance, admirers of inner qualities can rest assured, for NEFF’s iconic features which make the brand so illustrious remain. The Slide&Hide® door, for instance, is a real classic and now also state of the art for ovens in graphite-grey.
Full details will be posted on 21 September 2020 at
NEXT125 | NORDIC, AUTHENTIC, PURE: REINDEERS ARE CONQUERING THE KITCHEN
Reindeers stand for calm and gentle warmth in a nordic and harsh environment ‒ Thus it is no wonder that next125 has chosen these animals to be the protagonists of the new campaign motif. They were invited to pose in front of the camera in the elegant kitchen of a minimalist, renovated industrial loft in Venlo. Starting from April 2020, next125 will publish a new motif that completes the popular advertising campaign in food and living magazines. Thereby, the premium brand demonstrates once again its clearly defined profile.
NEXT125 | DESIGN THAT MOVES ‒ THE NEXT125 TROLLEY
next125 convinces with an innovative, authentic presence that lends the kitchen a dynamic feel. The new next125 trolley offers timelessly elegant design, in combination with multifunctionality and mobility. Whether used as a flexible storage space and work-ing surface in the kitchen, as a side table in a cosy gathering of guests or as an elegant bar: the multifunctional piece of furniture adapts to many different housing situations and individual requirements and therefore offers an aesthetic and intelligent answer to a modern lifestyle. Therefore, the trolley convinces as a stylish statement that goes far beyond the purely functional aspect.
”Today, the kitchen more and more becomes a multifunctional living space. By developing this versatile piece of furniture, we wanted to take account of this fact. The design language of the trolley is striking, almost graphic. Despite the minimalist, cubic carcase, the piece of furniture has a light and airy feel and the contrast between the onyx black coloured aluminium carcase and the accessories made from natural oak is at the same time contemporary and timeless“, according to Markus Schüller, CEO of next125.
The nice kitchen helper is offered in three variants: as a kitchen, serving or bar trolley. The basic body with four wheels (also suitable for parquet floor) and handle in onyx black is identical: due to the additional equipment in natural oak, every user has the possibility to individualise the trolley in accordance with his or her needs. The next125 trolley can be used as a part of the kitchen, under the next125 cooking table or as an occasional table.
SCHÜLLER | EMOTIONAL AND PERSONAL — THIS IS HOW A DIGITAL FAIR WORKS!
This year, those who wish to inform themselves about the novelties of Schüller, their pre-mium brand next125 and the different services of the company will get an alternative to the traditional fair that is at the same time individual and inspirational.
Under the motto “Creativity & Efficiency″, the company has created a presentation of novelties that, in terms of infor-mation and emotion, equals to a traditional fair: the presentation makes use of the most important advantages of digital communication ‒ physical distance as well as independ-ence of place and time ‒ complemented by a personal touch.
From today, in the context of the “Schüller Innovations Tour 2020″, visitors will have the possibility to experience the novelties in three different ways. In a small group, according to personal preferences, either directly at the client’s premis-es, or by means of a video conference, the corresponding contact person will present the novelties for the first time, illustrate them in a virtual way thanks to novelty videos. In this context, individual questions will be answered.
For those who wish to get information in an autonomous and flexible way, Schüller also provides all information of the “Schüller Innovations Tour 2020″ on a digital fair platform.
SCHÜLLER | CREATIVITY & EFFICIENCY – HAND IN HAND FOR A SUCCESFUL FUTURE
With the novelties of the schüller.C collection, i.e. a new Colour Concept, solutions for the whole living space as well as with innovative articles such as robot vacuum cleaner and water treatment systems, Schüller offers a broad range of creative solutions in order to strenghten the trading partners.
The new Colour Concept represents the central theme of this year’s innovations: a harmonious chromatic circle forming the basis for different lacquer qualities, that sets the finely coordinated colours in a harmonious order. The statement colours of the new collection, deep blue, olive yellow, sea shell white, forest green and pale rosé, lend every kitchen the perfect special something.
The service concept is very important to Schüller. In order to make the workflows around planning, sales, order treatment and production more efficient, the company offers a broad range of services which have further been extended in 2021. The offer covers measures for the protection of nature, a customised seminary programme as well as tools that ensure additional comfort during the planning process.
SCHÜLLER | IT´S NOT JUST A KITCHEN
It’s not just a kitchen … it’s a home you create! In the new collection, the offer of solutions for adjacent areas gets new additions. As a logical addition to the existing utility room concept, the pantry gives the possibility to plan rooms with a consistent design. Thanks to the wardrobe, Schüller also offers a beau-tiful and practical solution for the entrance area: The piece of furniture can be configured individually ‒ for example by using an Orgawall or an illuminated element in different colours and harmoniously coordinated with the existing furnishing.
HOUSE4KITCHEN | 2020 – A YEAR IN WHICH EVERYTHING IS DIFFERENT
The times have changed. Things that used to be obvious are not the same anymore. During the past few weeks, we have experienced the importance of respect, responsibility and minfulness – for ourselves and for others.
We, the exhibitor’s community of the house4kitchen, follow the current developments on the Covid-19 pandemia very closely – especially with regards to the forthcoming Küchenmeile A 30. With considerable common efforts, we have managed to reduce the number of new infections in Germany. We are aware that an end of the pandemia is not yet in sight. On the basis of the present situation, we have decided not to open our exhibitions in the house4kitchen in September during this year‘s Küchenmeile A30.
We see it as a contribution to society and as a duty to keep the risks for all parties involved in the value-creation chain ‒ dealers, buying groups, sub-suppliers as well as our own employees ‒ as low as possible.
Furthermore, our encounters at the house4kitchen would not take place the way we know and value them: personal meetings and the time for individual exchange would be neglected.
In order to enable us to inform our partners on our novelties and to meet them at a later date – for example in the context of trainings –, the exhibitors at the house4kitchen are redesigning their exhibitions. The brands Franke, Gaggenau, Neff, next125 and Schüller can be experienced via digital solutions that will allow all clients a comfortable and safe access to product information. As an addition to that, our sales teams will inform the specialist trade on all novelties in a detailed and personal manner during their visits.
The decision not to open the house4kitchen during the Küchenmeile A30 has not been easy. For us, it is of utmost importance to minimise the health risks for all people involved and at the same time to support our trading partners by means of alternative mea-sures mentioned above in the important autumn business.